Work

Flashtalking was approached by GSK with the desire to test DCO across their media.

My role

• Director, developer

3D modeling

• While at Flashtalking, I had the pleasure to work on this Abreva campaign. Albeit challenging, this project was an exciting opportunity to dust off the skills I had acquired over 10 years prior.
  
  The client came to us with a reference animation featuring a 3D model, but was neither able to provide the existing 3d model nor product spec. Nevertheless, we were still able to make this come to life.
  
  Scraping together packaging dimensions from online retailers, we were able to execute a model, at-scale, by cross-referencing the delivered flat-lay product image.
  
  


Tools

• Vectary
• Dimension CC
• Photoshop CC

Key players

• Creative Solutions Manager: Jane Park
• Sales: Arielle Der Hagopien
• Account Director: Erin Camin

• Animated Units

• Example animations from project.^††
  
  _{^†† Flashtalking retains ownership of all right, title and interest in and to its preexisting software, technology and other intellectual property, including all deliverables resulting from the Production Services, and any other content, technology or intellectual property developed or provided by or on behalf of Flashtalking in connection with the Services.}