Work

Flashtalking has been Audi's DCO ad-server for many years. After working with AKQA for several years, Audi switched to RAUXA as their agency on record. With the aforementioned change in partnerships, Flashtalking became the development partner for the majority of programmatic rich media executions.

Initially acting as supplemental aid, I became the creative lead at FT when Audi.

URL Management

• Audi runs a multitude of executions simultaneously and has over 33,000 URL types dependent on

  region, market, model, year, and landing page type

  , without a database solution. Click-through URL

  types

  can be selected by the media agency, Regional Marketing Managers, or the lead Audi client. The numbers exponentially grow when each Market and Model has a potentially different url structure.
• As our team was leading version management, we had traditionally managed click-through placement by hand. Having seen many mistakes caused by human error, latency in version setup, and delayed URL swaps, process needed to change.
• Version and creative names were already being generated with keywords for reporting purposes, and I knew we could use this pre-existing information to automate this niche workflow. With an excel workbook of all URLs in hand, I was able to quicky create a database and match table, housed within the creative itself. As a result, we were able to reduce a 2-4 business day turnaround to ~1 hour, simultaneously eliminated landing page error.



• Playground

• Hover over the table below to generate URLs using a sample set of parameters that were incorporated in the live units.^††
  
  _{^†† Modifications have been made for the purpose of this showcase.}

• Animated Units

• Example animations from Audi's 2020 MYCO campaign.^††
  
  ^†† Flashtalking retains ownership of all right, title and interest in and to its preexisting software, technology and other intellectual property, including all deliverables resulting from the Production Services, and any other content, technology or intellectual property developed or provided by or on behalf of Flashtalking in connection with the Services.

My role

• Director, developer, project manager

Tools

• HTML5
• Photoshop CC

Key players

• Creative Solutions Manager: Jane Park
• Account Manager: Alexa George
• Account Director: Jen Rhynehart